
Restaurants
Tastings, openings, menu features
Helping brands connect with audiences through authentic content, personality, and modern social engagement.

I'm Samantha — a creator at the intersection of lifestyle, hospitality, and social storytelling. Years in customer-facing and hospitality roles taught me how to read a room, make people feel cared for, and represent a brand with warmth and professionalism.
That same energy carries into every collaboration: thoughtful content, on-brand styling, and the kind of authentic connection a Gen Z audience can actually feel.
Passionate about wellness, fashion, beauty, travel, and the small luxuries that make everyday life feel a little more elevated.
Real, warm, on-brand — never performative.
Briefs, deadlines, deliverables — handled with care.
Natural connection with the demographic brands want.
Polished aesthetic safe for premium partners.
Years of customer-facing experience and grace.
An eye for styling, color, and social-first composition.
Brands love working with me because I make it simple.
Comfortable on camera, on set, and on the floor.
UGC, sponsored posts, in-feed reels, story campaigns, and ambassador partnerships across the categories I live and breathe.

Tastings, openings, menu features

Stays, suites, destination content

Skincare, makeup, hair partnerships

Lookbooks, drops, styling content

Studio visits, wellness routines

Home, candles, neighborhood spots
Samantha brought our brand to life with content that felt completely natural to her audience. A dream to work with.
Professional, polished, and genuinely warm on camera. We saw measurable engagement lift from her campaign.
She just gets it — the styling, the timing, the tone. We'll be partnering again next season.
Brand collaborations, UGC, ambassador opportunities, hospitality features, and creator campaigns.
samanthasoto117@gmail.com
Where you'll find me.